In 2010 Michell Wool reviewed the longevity facing supply and demand for both woolgrower and processor in the wool pipe line to format a cost efficient marketing strategy for both.

Wools from all producing regions of Australia are keenly sought after by Michell Wool. The Salisbury production line processes approximately one bale in every four bales of all of cardings types of wool, offering growers the opportunity to sell direct, avoiding the middlemen in the supply chain and thus providing significant savings to the grower on every kilogram of wool sold.

In addition, Michell Wool offers growers a comprehensive range of marketing which include a low cost path to ALL industry platforms to market their wool.

Foremost was developing long term relationships with wool growers. Michell Wool values the opportunity to liaise with clients and continues to establish a network of depots and agents across Australia. Knowing exactly where the wool is grown and how the animals are managed enhance access to types and specifications to meet the niche market requirements of international clients, manufacturers and retail brands.

Grower benefits are achieved together with Michell Wool’s forward insights, of what people want to do at both retail, the textile supply chain and our global infrastructure. Collectively we continue to establish supply chains that enable all to benefit with a consistently high-quality product at world competitive pricing.